About Bookr

Built for the businesses big software forgets

Booking platforms today were built for hair salons with 12 chairs or corporate consultants billing £400/hr. Independent businesses — barbers, trainers, photographers, coaches — are still stuck on WhatsApp, Instagram DMs, and chasing payments. Bookr is for them.

UK · 2026 Independent & bootstrapped Powered by Stripe

Why we built this

We kept hearing the same story from independent operators we knew. Someone slides into the DMs at 11pm asking "you free Friday?" — then there's a back-and-forth about times, then a maybe, then they ghost, then they show up two hours late, then they ask if they can pay you next week. Every single booking turns into admin.

The tools meant to fix this were either built for enterprise — full of features nobody asked for, priced at £100+ per month — or they were free tools that looked like they were last updated in 2014. Neither fits a one-person business that takes 20 bookings a week and just wants the customer to pick a slot, pay, and turn up.

The reason now is the right time is simple. Everyone already pays for everything with their phone. Stripe made taking real card payments online a 10-minute job. Customers don't think twice about clicking a link and paying a deposit. The pieces are there — what's missing is something that puts them together for the people running the show on their own.

What we believe

Independent businesses deserve software that fits them, not enterprise tools watered down.
Bookings should pay upfront — your time has value.
Customers don't need another app — one link should be enough.
The price should match the size of your business.

Where we are right now

Live in the UK

Bookr is launching in the UK with our first cohort of independent businesses — barbers, personal trainers, photographers, and more. Get your page set up in minutes.

By the numbers

15s

average time to book

From clicking a link in WhatsApp to confirmed booking — under a minute, just your email.

to start

Free tier with no time limit. Pay only when you grow into a paid plan.

lowest plan fee

Compare to Fresha's 20% marketplace commission on new clients. Our highest tier is 10× cheaper per booking.

built and hosted

UK-based team, data in EU data centres, UK GDPR compliant. Customer support in English, in working hours.

What we're shipping

Bookr is built in the open. We update this list as features ship — no vapourware.

Shipped

Booking pages, payments, reminders

Stripe-powered checkout, customer accounts, email reminders, dashboard analytics, mobile app for owners. Available now.

Shipped

Buyer Protection

Refunds when services aren't delivered, secure card handling via Stripe (PCI-DSS Level 1), dispute resolution. Live on every booking.

Now

Group classes & waitlists

Class timetables for yoga studios, fitness instructors, group sessions. Customers waitlist when full and auto-promote when a slot opens. Studio plan and up.

SMS reminders & review requests

Cut no-shows further with SMS the morning of. Automatic review requests sent 2 hours after the appointment.

Custom domains & white-label emails

Your booking page on book.yourbusiness.com with fully white-labelled customer emails. Chain plan.

Later

EU launch · multi-currency

Ireland, France, Germany, Netherlands — local payment methods, multi-currency, VAT compliance per country.

Ready to get your own Bookr page?

Set up your business in minutes. Share your link, take bookings, get paid.

Set up your page free →